Team

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Executive Team SymphonyAM is led by a seasoned team of experts in media, research, advertising and software technology. Manish Bhatia CEO Named “Digital Media Master” by Advertising Age, Manish Bhatia is an early pioneer in Internet/digital research. With more than … Continued

About Us

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We Deliver Advanced Media Insights Today’s fast-moving media landscape demands that competitive intelligence become more relevant and timely to enable dynamic strategy and action. Collecting and integrating consumer data is only half the battle—CMOs, brand marketers and agencies need to … Continued

posted in: Products | 0

Quickly and Accurately Measure the Effectiveness of Online Ad Campaigns   SymphonyAM AdFactor: Gauge the brand impact and lift of online campaigns, reveal which ad placements and audience segments deliver the greatest lift, understand relative effects of different creative, improve … Continued

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Uncover the True Value of Your Integrated Media Campaigns   Optimize your television, online, print and mobile media strategies Audiences today are consuming massive amounts of content across multiple platforms, connecting with brands in ways unimaginable even just a few … Continued

Online Ad Performance

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Actionable Visibility into Online Advertising Performance   Evaluate online advertising campaign effectiveness. Determine advertising ROI for each stage of the purchase funnel. Get insights to adjust in-flight media allocations and campaign creative. Most traditional ad effectiveness solutions miss the mark … Continued

Cross-Media ROI Analysis

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Understand your Media ROI Across Multiple Platforms   Get a complete picture of consumer awareness and response to your brand. Understand ROI across multiple media types. Identify the best media and advertising combinations. Rapidly optimize your integrated ad campaigns based … Continued

Multi Channel Strategies

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Reach Key Consumers, Grow Brand Value, Accelerate ROI Get a handle on how and where to find your target consumers. Prioritize key customers to limit waste and increase ROI. Understand the “whys” behind your campaign results. Accurately assign attribution and … Continued

For Publishers

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Increase the Value of Your Online Inventory and Demonstrate Audience Engagement Validate advertising performance on your site Provide your clients with proven accountability of their advertising ROI Demonstrate audience engagement and brand loyalty Uncover which ad placements and audience segments … Continued

For Agencies

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mmediate Visibility into Ad Performance Get actionable insights on media and campaign performance Deliver in-depth accountability on your clients’ ROI Uncover campaign effectiveness and quickly course-correct—even in-flight Media buyers and creative agencies today are faced with more scrutiny from their … Continued

For Advertisers

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Tools and Insights to Improve Cross-Media Performance Measure brand and sales impact of cross-media advertising campaigns Discover what’s working—and what’s not—across your multi-channel campaigns and creative execution Reap incremental savings and sales through improved advertising ROI Get rapid reporting on … Continued